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'Bot fraud' set to cost advertisers $6.3bn globally, study says

Almost a quarter of video ad impressions are viewed by “fake consumers” created by cyber crime networks and more than half of third-party sourced traffic is fraudulent, according to a new study. 15 Dec 2014

Advertising regulator warns firms over ‘unclear’ commercial content in video blogs

The UK’s advertising watchdog has told companies that they must be “up front and clear” with audiences when products are promoted online, such as in video blogs (vlogs). 01 Dec 2014

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'Cookie' rules apply to alternative device fingerprinting technologies, says privacy watchdog

Website operators that turn to new "device fingerprinting" technologies to track internet users' behaviour in place of 'cookies' have to obtain users' consent in accordance with the same EU legal standards that apply to the use of cookies, an EU privacy watchdog... 28 Nov 2014

Retrial ordered in Interflora keyword advertising trade mark dispute with M&S

A retrial has been ordered in the long-running legal dispute between flower delivery company Interflora and retailer Marks & Spencer (M&S). 05 Nov 2014

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