Cookies on Pinsent Masons website

This website uses cookies to allow us to see how the site is used. The cookies cannot identify you. If you continue to use this site we will assume that you are happy with this

If you want to use the sites without cookies or would like to know more, you can do that here.

The Insurance Distribution Directive: changes to the regulation of insurance intermediaries in the EU

The Insurance Distribution Directive (IDD) has nearly completed the EU legislative process. Once in force, the new directive will make it easier for firms to trade cross-border, create a level playing field among all participants and strengthen policyholder protection.

This guide was last updated in April 2015.

The IDD will update the 2002 Insurance Mediation Directive (IMD), which sets out the current framework for regulating EU insurance brokers, agents and other intermediaries. The IDD was originally referred to as IMD II, but the name was changed in September 2014 to reflect its focus on regulating the distribution of insurance products, including by insurers directly where no intermediation occurs. The existing law is being updated to take into account developments in insurance markets since its implementation.

Like its predecessor, the IDD will be a 'minimum harmonising' directive and member states will be able to 'gold-plate' it by adding extra requirements to it when implementing it. That said, the IDD is intended to significantly raise the minimum standards of the IMD. On cross-border trade in particular, the introductory wording to the IDD refers to the fact that the European insurance market remains very fragmented despite the existing single 'passport' systems for insurers and intermediaries.

The European Commission's initial draft of IDD was published in July 2012, although progress has been stalled until recently. If progress continues in the expected way, the new regime may come into force in 2016/17. A review is expected to be carried out five years after the IDD comes into force.

This guide sets out some of the main changes that will be introduced by the new regime. As with the IMD, the IDD will apply equally to reinsurance distribution. However, for ease, this guide will refer only to 'insurance' distribution.

Extension of scope

Where the existing IMD applies to the regulation of insurance intermediaries, the new IDD applies to the wider regulation of insurance 'distributors'. This means that it will apply to:

  • all sellers of insurance products, including insurance undertakings that sell directly to customers: currently, the IMD applies to insurance intermediaries only. However, in order to level the playing field between direct and intermediated sales, the new directive will apply to all sellers of insurance products including those that sell directly to customers. This will reportedly result in the IDD covering about 98% of the market, compared to about 48% of the market covered by the IMD. In the UK, the change will not significantly impact the market due to 'gold-plating' of the IMD - however, the new directive does contain specific information provisions that may add cost and complexity to insurers' direct sales processes.
  • any person whose activities consist of assisting in the administration and performance of insurance contracts, including those acting on behalf of insurers - for example, claims management activities: Currently, the IMD only covers those acting on behalf of the policyholder. However, the new directive extends its application more widely to others who assist in the administration and performance of insurance contracts - for example, in the event of a claim. This may improve service provision for insurers as such firms will have better controls in place, but additional costs may be passed onto insurers. Firms will need to confirm that all such entities that they do business with are properly authorised and that their contractual arrangements reflect the change in regulation. Notably, the management of claims of an insurer/reinsurer on a professional basis, loss adjusting and expert appraisal of claims have been 'carved out' of the extended definition.
  • ancillary insurance intermediaries: the scope of the new directive has also been extended to include 'ancillary' insurance intermediaries, although a lighter touch regime will apply and member states are entitled to require that insurers and intermediaries take greater responsibility for ancillary intermediaries. Ancillary intermediaries must meet three conditions to avoid full regulation, including that the insurance products concerned must not cover life assurance or liability risks unless that cover is incidental to the main cover.

Ancillary providers will be excluded from regulation entirely where the insurance is complementary to the goods or services supplied by any provider, as long as that insurance covers the risk of breakdown, loss of or damage to the goods or non-use of the service, or damage to or loss of baggage and other risks linked to travel booked with that provider; and where the amount of the premium for the insurance product does not exceed €400. A similar 'connected contracts' exemption is currently set out in the IMD, although there are changes to the conditions that need to be met to rely on this test. Any person that does business on the basis of the exemption should confirm that they are still apble to meet these conditions and do not need to be authorised.

The UK has 'gold-plated' the IMD's provisions to make them more restrictive, and this is likely to continue following implementation of the IDD. In the UK, the exclusion in relation to complementary breakdown, loss of or damage to goods is only available in respect of non-motor goods.

  • aggregators and price comparison websites: the directive confirms that its provisions will apply where aggregators, price comparison websites or others provide information on one or more contracts of insurance in response to criteria selected by the customer, and where this activity is remunerated directly or indirectly by the insurance distributor or the customer. This has already been confirmed by the UK regulator.

Carve-outs

The definition of insurance distribution contains important carve-outs excluding certain activities from that definition for the purposes of the directive. The first two carve-outs are already included in the IMD, albeit with slightly different wording; and apply to the definition of insurance mediation in the IMD. The third carve-out is new. These are:

  • the provision of information on an incidental basis to a customer in the context of another professional activity, if the provider does not take any additional steps to assist the customer in concluding or performing and insurance contract;
  • the management of claims of an insurer or reinsurer on a professional basis, and loss adjusting and expert appraisal of claims;
  • the mere provision of data and information on potential policyholders to insurance intermediaries or insurers, or of information about insurance products or an insurance intermediary or insurer to potential policyholders if the provider does not take any additional steps to assist the customer in concluding or performing an insurance contract.

Freedom to provide services and freedom of establishment

The new regime will simplify the procedure for cross-border entry to insurance markets across the EU in a number of ways. Member states will be expected to establish a 'single information point' providing public access to their registers for insurance, reinsurance and ancillary intermediaries. In return, EU regulator EIOPA will establish a website coordinating each of the member states' single information points.

Any member state which possesses additional 'general good' type rules will need to ensure that these are made publicly available. This principle, which is based on EU case law and was developed first in the context of free movement of goods and services, allows host states to impose additional regulatory measures if those measures serve a general good.

Although this is no formal definition, the Court of Justice of the European Union (CJEU) has acknowledged that areas including, but not limited to, consumer protection, social order, prevention of fraud and the protection of intellectual property could fall within the scope of the interest of the general good. EIOPA will publish links to the websites of the competent authorities of member states where information on general good rules is published, and will review their use in the context of the proper functioning of the market.

The current regime does not include provisions on the split of jurisdiction between home and host member state regulators. Under the new regime, any breaches of the directive will need to be referred back to the competent authority of the home member state in the first instance. There will also be clear areas in which the new regime will grant jurisdiction to the host member state regulator.

This may affect the approach of the UK's Financial Conduct Authority (FCA), which currently has the authority to take enforcement action against EEA firms passporting into the UK and claims jurisdiction over all activities of UK firms passporting into other EEA states. The home member state may agree that another member state will act as home member state if the distributor's primary place of business is located in that other member state.

Professional requirements

The new regime will require stricter and more specific professional requirements. Member states will have to specify and publish appropriate criteria for determining the level of professional qualification, experience and skill. The criteria will have to specify either a minimum number of hours of training and development, or the successful completion of an appropriate exam, taking into account the role performed by the insurance distributor and the activity carried out.

The IDD also sets a minimum professional indemnity insurance requirement for intermediaries of at least €1.25 million per claim or €1.85m in aggregate, unless such insurance or comparable guarantee is already provided by an insurance or other undertaking on whose behalf the intermediary is acting. This is currently €1m or €1.5m under the IMD. Ancillary insurance intermediaries will also be required to hold professional indemnity insurance.

Information requirements and Conduct of Business Rules

The new regime will introduce two general principles, providing that insurance distributors must "always act honestly, fairly and professionally in accordance with the best interests of customers"; and that all information must be "fair, clear and not misleading". These two principles are more or less the same as in the FCA's existing Principles for Business. Some have commented that this may be the beginning of EU-level principles-based regulation.

There are also detailed requirements about the information that insurance distributors must disclose to customers before the conclusion of an insurance contract including, but not limited to, identity, address and registration detail. The requirements are different depending on whether the business is an insurer, intermediary or ancillary insurance intermediary.

Provisions that required insurance distributors to provide detailed information on remuneration received have been removed and replaced by less onerous requirements. This issue was considered by the UK House of Commons European Scrutiny Committee in a report published in December 2014. The report noted that the UK government had not seen any justification, in the context of non-investment insurance products, in requiring mandatory disclosure by distributors of granular information on the level and structure of commission received; and that the European Commission's original proposals would overload customers with information and would probably not be understood.

Remuneration disclosure requirements for insurance intermediaries in the current version of the IDD include disclosure of:

  • the nature of remuneration received in relation to an insurance contract;
  • the basis of the remuneration – that is, whether it is in the form of a fee paid by the customer, a commission included in the insurance premium, an economic benefit of any kind offered or given in connection with the insurance contract, or a combination of these. Where the fee is payable directly by the customer, intermediaries must disclose the amount of the fee or, where this is not possible, the method for calculating it;
  • if any payments, other than ongoing premiums and scheduled payments, are made by the customer under the insurance contract after its conclusion, the insurance intermediary will also be obliged to make the disclosures after each of these payments.

In the UK, intermediaries acting as the agent of the insured will already be obliged to provide information on remuneration to consumers under common law principles, and under Insurance Conduct of Business (ICOBS) rules in respect of commercial customers. However, consideration will have to be given to the new requirement to always provide consumers with the nature and basis of remuneration, and the manner in which these disclosures will be made.

The remuneration disclosure requirements for insurers in the current version of the IDD include disclosure of the nature of the remuneration received by their employees in relation to the insurance contract. In addition, if any payments other than ongoing premiums and scheduled payments are made by the customer under the insurance contract after its conclusion, the insurer will also be obliged to make the disclosures after each of these payments.

Remuneration disclosure requirements for ancillary insurance intermediaries in the current version of the IDD include only the nature of the remuneration received in relation to the insurance contract. The IDD also includes new requirements where information is provided by email or via a website.

Cross-selling and bundled products

Amongst other things, the new regime provides that when an insurance product is offered together with another service or in a package or as a condition for the same agreement or package, the insurance distributor must inform the customer whether it is possible to buy the different components separately. If so, it must provide an adequate description of the different components of the agreement or package as well as separate evidence of the costs and charges of each component. These new provisions tie in with the FCA's recent market study on 'add-ons', so these changes will have less of an impact in the UK.

Insurance PRIIPs

The IDD includes additional specific and stricter requirements in relation to packaged retail insurance-based investment products (PRIIPs).