http://www.out-law.com/en/ Latest legal news on advertising and marketing from OUT-LAW.COM, part of international law firm Pinsent Masons en-gb Pinsent Masons LLP Mon, 13 Feb 2012 03:32:14 Z http://www.out-law.com/en/articles/2012/february/20000-fine-levied-for-marketing-likely-to-result-in-harm-to-children/ http://www.out-law.com/en/articles/2012/february/20000-fine-levied-for-marketing-likely-to-result-in-harm-to-children/ Advertising and marketing PhonepayPlus has fined a company £20,000 after determining that it was in "serious" breach of its rules around the promotion of premium rate services (PRS) to children after two sisters ran up a bill of more than £2,500 texting the service. Fri, 03 Feb 2012 10:19:00 Z http://www.out-law.com/en/articles/2012/january-/ad-watchdog-investigating-celebrities-twitter-chocolate-promotions/ http://www.out-law.com/en/articles/2012/january-/ad-watchdog-investigating-celebrities-twitter-chocolate-promotions/ Advertising and marketing The UK's advertising watchdog is investigating whether a confectionery company has breached advertising regulations over an ad campaign supported by celebrities on Twitter. Fri, 27 Jan 2012 17:12:00 Z http://www.out-law.com/en/articles/2012/january-/revised-uk-interception-of-communications-laws-address-eu-privacy-concerns/ http://www.out-law.com/en/articles/2012/january-/revised-uk-interception-of-communications-laws-address-eu-privacy-concerns/ Advertising and marketing The European Commission has dropped infringement proceedings it had brought against the UK for failure to properly implement EU laws on the interception of communications. Thu, 26 Jan 2012 14:37:00 Z http://www.out-law.com/en/articles/2012/january-/ad-campaign-launched-to-educate-consumers-about-online-behavioural-advertising/ http://www.out-law.com/en/articles/2012/january-/ad-campaign-launched-to-educate-consumers-about-online-behavioural-advertising/ Advertising and marketing An organisation representing US marketing bodies has launched a new advertising campaign to raise consumer awareness of online behavioural advertising (OBA). Mon, 23 Jan 2012 10:48:00 Z http://www.out-law.com/en/articles/2012/january-/cap-to-consider-prohibiting-child-brand-sponsorship-in-advertising-rules/ http://www.out-law.com/en/articles/2012/january-/cap-to-consider-prohibiting-child-brand-sponsorship-in-advertising-rules/ Advertising and marketing Advertisers may be banned from paying children to promote brands if changes being considered to non-broadcast advertising rules are introduced, the Committee of Advertising Practice (CAP) has said. Fri, 20 Jan 2012 12:44:00 Z http://www.out-law.com/en/articles/2012/january-/only-children-friendly-ads-should-be-shown-to-unregistered-youtube-users-says-expert/ http://www.out-law.com/en/articles/2012/january-/only-children-friendly-ads-should-be-shown-to-unregistered-youtube-users-says-expert/ Advertising and marketing Advertisers must use YouTube's age-restricting technologies for ads that should not be shown to children if they want to comply with advertising regulations, an expert has said. Thu, 19 Jan 2012 16:59:00 Z http://www.out-law.com/en/articles/2012/january-/online-ads-should-generally-display-icon-on-behavioural-targeting-ad-body-says/ http://www.out-law.com/en/articles/2012/january-/online-ads-should-generally-display-icon-on-behavioural-targeting-ad-body-says/ Advertising and marketing An advertising icon that explains to internet users about online behavioural advertising (OBA) should be displayed alongside almost every ad regardless of whether they themselves are targeted ads, an industry body has said. Wed, 18 Jan 2012 15:08:00 Z http://www.out-law.com/en/articles/2012/january-/eu-website-sweep-reveals-general-lack-of-transparency-about-consumer-credit-deals/ http://www.out-law.com/en/articles/2012/january-/eu-website-sweep-reveals-general-lack-of-transparency-about-consumer-credit-deals/ Advertising and marketing An EU-wide investigation into consumer credit websites has revealed that 70% of sites assessed displayed incomplete or misleading information about deals that were on offer, the European Commission has said. Thu, 12 Jan 2012 15:58:00 Z http://www.out-law.com/en/articles/2012/january-/google-demotes-link-to-own-browser-in-search-engine-results-following-rule-breach/ http://www.out-law.com/en/articles/2012/january-/google-demotes-link-to-own-browser-in-search-engine-results-following-rule-breach/ Advertising and marketing Google has relegated the position of a link to its own web browser from its search engine results following accusations that the company broke its own rules on link sponsorship, according to reports. Thu, 05 Jan 2012 17:23:00 Z http://www.out-law.com/en/articles/2012/january-/privacy-watchdogs-deem-advertising-code-non-compliant-with-eu-cookies-laws/ http://www.out-law.com/en/articles/2012/january-/privacy-watchdogs-deem-advertising-code-non-compliant-with-eu-cookies-laws/ Advertising and marketing Compliance with an industry code on online behavioural advertising (OBA), will not necessarily bring web operators into line with EU privacy laws, privacy watchdogs have warned. Wed, 04 Jan 2012 17:08:00 Z