http://www.out-law.com/en/ Latest legal news on advertising and marketing from OUT-LAW.COM, part of international law firm Pinsent Masons en-gb Pinsent Masons LLP Tue, 22 May 2012 14:03:53 +0100 http://www.out-law.com/en/articles/2012/may/asa-bans-pay-day-loan-ad-that-broke-consumer-credit-advertising-regulations/ http://www.out-law.com/en/articles/2012/may/asa-bans-pay-day-loan-ad-that-broke-consumer-credit-advertising-regulations/ Advertising and marketing The UK's advertising watchdog has ordered an advert for a pay-day loan firm be banned on the grounds that it broke consumer credit marketing laws. Tue, 22 May 2012 12:23:00 +0100 http://www.out-law.com/en/articles/2012/may/firms-warned-that-online-advergames-must-generally-comply-with-advertising-standards/ http://www.out-law.com/en/articles/2012/may/firms-warned-that-online-advergames-must-generally-comply-with-advertising-standards/ Advertising and marketing The body responsible for writing the rules governing online advertising has issued a reminder to companies that develop electronic games as a means of advertising itself, its products or brands that the games may be subject to its rules. Tue, 22 May 2012 11:37:00 +0100 http://www.out-law.com/en/articles/2012/may/committee-of-meps-call-on-tougher-rules-on-financial-products-advertising/ http://www.out-law.com/en/articles/2012/may/committee-of-meps-call-on-tougher-rules-on-financial-products-advertising/ Advertising and marketing Advertisers should be required to explain in more detail the risks and benefits of "sophisticated financial products" because the public is generally "vulnerable" when making choices in this market, a European Parliamentary committee has said. Mon, 14 May 2012 15:52:00 +0100 http://www.out-law.com/en/articles/2012/may/survey-reveals-nearly-half-of-web-users-happy-with-behavioural-advertising-/ http://www.out-law.com/en/articles/2012/may/survey-reveals-nearly-half-of-web-users-happy-with-behavioural-advertising-/ Advertising and marketing Nearly half of UK internet users are happy for advertisers to track their online activity in order to deliver more targeted ads, according to new survey figures. Mon, 14 May 2012 15:44:00 +0100 http://www.out-law.com/en/articles/2012/may/lord-coe-defends-strict-policing-of-use-of-olympics-branding/ http://www.out-law.com/en/articles/2012/may/lord-coe-defends-strict-policing-of-use-of-olympics-branding/ Advertising and marketing Keeping tight control of Olympics branding rights helps to save taxpayers from paying extra to subsidise the Games, the chairman of the London 2012 organising committee has said. Mon, 14 May 2012 13:56:00 +0100 http://www.out-law.com/en/articles/2012/may/publishers-could-face-charges-over-ads-for-unauthorised-olympics-tickets/ http://www.out-law.com/en/articles/2012/may/publishers-could-face-charges-over-ads-for-unauthorised-olympics-tickets/ Advertising and marketing Publishers could face charges of assisting with fraud if they carry adverts promoting the sale of Olympics tickets from unlicensed sources, the body that writes the rules governing print and other non-broadcast advertising has said. Fri, 11 May 2012 14:11:00 +0100 http://www.out-law.com/en/articles/2012/april/health-lottery-advertorials-outside-remit-of-advertising-watchdog/ http://www.out-law.com/en/articles/2012/april/health-lottery-advertorials-outside-remit-of-advertising-watchdog/ Advertising and marketing The Advertising Standards Authority (ASA) has declined to rule on whether two front page newspaper articles promoting a new lottery competition were marketing communications, saying that the content was "outside its remit". Thu, 19 Apr 2012 10:58:00 +0100 http://www.out-law.com/en/articles/2012/april/as-seen-on-tv-claims-cannot-be-made-in-ads-for-products-that-appeared-only-as-unbranded-props-cap-says/ http://www.out-law.com/en/articles/2012/april/as-seen-on-tv-claims-cannot-be-made-in-ads-for-products-that-appeared-only-as-unbranded-props-cap-says/ Advertising and marketing Companies cannot claim that the product they are advertising is '... as seen on TV ' or '... as seen in' certain publications if those products merely featured as unbranded props in programmes or in paid-for ads in those mediums, an ad body has said. Thu, 05 Apr 2012 13:47:00 +0100 http://www.out-law.com/en/articles/2012/march1/change-law-to-allow-direct-consumer-action-against-businesses-say-law-commissioners/ http://www.out-law.com/en/articles/2012/march1/change-law-to-allow-direct-consumer-action-against-businesses-say-law-commissioners/ Advertising and marketing The law should change so that consumers can take direct action against businesses which make sales to them based on 'misleading or aggressive practices', law reform bodies The Law Commission and Scottish Law Commission have said.  Fri, 30 Mar 2012 17:24:00 +0100 http://www.out-law.com/en/articles/2012/march1/distance-selling-ad-checks-by-broadcasters-now-only-required-for-consumer-targeted-promotions/ http://www.out-law.com/en/articles/2012/march1/distance-selling-ad-checks-by-broadcasters-now-only-required-for-consumer-targeted-promotions/ Advertising and marketing Broadcasters only have to check that adverts promoting goods and services sold online or over the phone comply with distance selling rules if those ads are aimed at consumers, the Broadcast Committee of Advertising Practice (BCAP) has said. Tue, 27 Mar 2012 10:57:00 +0100