Consumers spent $4 billion on-line in the month of August,
according to the latest figures from Forrester Research. According
to its 20th survey in a monthly series, total US spending on-line
increased steadily since May 2001 to slightly over $4 billion in
August, despite the general downturn in the economy.
The number of households shopping on-line increased to 14.8
million in August, from 14.7 million in July. Consumers spent an
average of $273 per person in August, compared with $270 in
July.
According to Forrester’s findings, August represents the second
highest month’s spending this year, behind April ($4.3 billion).
Last year’s Christmas shopping period holds the record for on-line
shopping, with November’s estimate reaching $6.4 billion.
Forrester’s data is based on 5,000 responses during the first
nine business days of each month from an on-line panel.
