Acclaim Entertainment, UK publisher of the Turok computer games,
is inviting game fans to help promote its latest release by
changing their name by deed poll to Turok for one year in exchange
for £500 in cash, a Microsoft X-Box and Turok games.
Only five volunteers will be chosen. However, just 12 hours
after the offer appeared on the web site, 3,000 people had already
applied to change their names, Reuters reports.
According to the web site, more than the financial gain, “the
participants will experience the kudos of being pioneers-one of
just a few taking a brave step beyond the leading edge of marketing
practices.”
The idea of “identity marketing” was apparently conceived by
Simeon Cantrell who presented it in a paper in 1999 to a marketing
conference. The paper argued that the ultimate evolution of
referral marketing is to re-brand individuals, because “the more
personalised the message source, the greater the endorsement and
the less effort is needed to attain the required mass.”
Acclaim UK says that it is the first company to put this theory
to practice in its new advertising campaign.
See: http://www.mynameisturok.co.uk
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