The Anti-Grey Market Alliance (AGMA), an industry initiative of
technology companies and vendors, has introduced a web tool that
businesses and individual consumers can use to report counterfeit
and grey market activities, such as suspected fraudulent sales,
illegal brokering or counterfeit goods.
AGMA has defined the grey market as “the unauthorised sale or
improper diversion of new products obtained under deceptive
circumstances” and estimates that its annual revenue is
approximately $20 billion worldwide.
AGMA was formed last September. Its founding members include
3Com, Cisco Systems and Hewlett-Packard. The group aims to “address
the global impact of the grey market on IT businesses… protect
brand integrity, improve standards for intellectual property
enforcement and stem the unauthorised flow of goods into the grey
market.”
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