Levi Strauss is introducing a new range of trousers which will
contain a mobile phone pocket supported by an “anti-radiation
lining to prevent possible health risks“ according to reports today
by Reuters, the Financial Times and the Guardian.
The protective trousers will be sold under Levi’s “Dockers”
brand and go on sale in the UK next year. However, the move is
expected to upset mobile phone companies which claim that there are
no health risks associated with mobile phones.
Levi’s stopped short of claiming that there is a health risk
with mobiles; instead, the US company said it is “responding to
customer concerns” about radiation emissions.
The Financial Times reports that Professor Lawrence Challis, a
member of a Government committee of scientific experts which looked
into the health risks of phone emissions, “urged children to
protect themselves from possible risks by keeping handsets away
from their heads and, in the case of boys, away from their
laps.”