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Branding and Intellectual Property

Intellectual property is a collective term. It covers copyright, trade marks, designs and patents. Each of these has its own page on OUT-LAW.COM.

Here you'll find some useful introductions to the issues and some content on intellectual property generally. We also deal here with issues that involve a mixture of types of intellectual property.

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See also:

Copyright
Protects the expression of an idea, including text, graphics, movies, music, web pages and software. This is also where we deal with Database Rights.

Designs
Together, design rights and registration can protect everything about the shape, configuration and appearance of a product  from machine tools and packaging, to desktop icons and surface decorations.

Patents
From drugs to robots, patents protect inventions that are novel, involve an inventive step and are capable of industrial application.

Trade marks
Trade marks can protect your brand and your slogans and many other things that make your business unique.

Confidentiality
You can protect your knowhow just by keeping it secret. Such protection has always been good enough for Coca-Cola's recipe.

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