The system was designed by Experian, the consumer credit
services company. It uses the information in the initial
application form and details on public databases to verify the age
and identity of applicants.
Known as "interactiveAgeCheck" (iAC), the scheme will allow
accredited web sites to check the details of users before allowing
them access to the site. If the user is not recognised then access
will be denied.
All accredited sites will display an iAC logo and will be
subject to random "mystery user" tests. Three failed tests will
result in the naming and shaming of the site and the withdrawal of
the accreditation.
Experian said that iAC would reassure young people using chat
rooms and reduce the risk of "internet grooming," the practice of
paedophiles using the internet to contact and lure their
victims.
It also promises to boost e-commerce because any adult not
owning a credit card will now be able to prove his or her age if
paying by Switch or other methods. Experian estimates that 35% of
consumers over 18 do not possess credit cards.
Experian added that the scheme would "provide confidence to
internet sites selling a full range of age-restricted services
including gambling, alcohol, solvents, knives, fireworks, videos,
games, financial services and adult entertainment."
Hilary Benn, the Home Office Minister responsible for child
safety on-line said in a statement issued by CitizenCard, "We
support all positive steps to assist in providing online
authentication, which provides protection for consumers and peace
of mind for parents."
While the scheme does offer a new layer of protection, the peace
of mind for parents may be tempered by the risk of adults
"stealing" children's iAC identities and the likelihood that
children determined to access adult material will simply visit
non-accredited sites.
