The Bango Fingerprint provides a way to uniquely identify mobile
users visiting a mobile site. Content providers can improve the
user experience by recognising returning users and providing them
more relevant content or services. The unique identity can be used
to authenticate users and maintain facilities such as shopping
baskets.
"The addition of cookies to web browsers enabled sites to
provide better user experiences, reducing the need for logins and
enabling sites to be tailored to users," said Ray Anderson, CEO of
Bango.net. "The Bango Fingerprint brings these benefits to mobile
sites, providing users with a fast track to exactly what they want.
This is particularly important on a mobile as the small screen size
makes navigation harder."
A physical fingerprint is unique to each person but does not
reveal the user’s identity unless the person decided to give you
his or her identity information. Similarly, Bango provides a
digital fingerprint that does not reveal the user's phone number or
personal details so they cannot be exploited for spamming.
Additional anti-fraud protection is enabled with the Bango
Fingerprint through security tokens. The content provider can
verify a user's fingerprint. This stops anyone from trying to avoid
payment. Fraud over the air is prevented because the content
provider double-checks that the security token came from Bango.
