Interactive marketing company 24/7 Real Media announced on
Thursday that it has been granted a US patent that covers the
delivery of sequenced advertisements over the internet, interactive
TV and mobile phones.
The patent broadly covers methods for delivering sequenced
advertisements over communications networks. Sequenced ads are
basically a series of related ads with a 'storyboard' effect.
In July this year the company courted controversy when it
announced that those companies selling paid search engine listings
are infringing another of its patents – so should pay for a
licence.
It has also identified alleged abuse of its patent dealing with
a system that allows cable TV operators to send targeted
advertising and product offerings to subscribers based on data
stored in the subscribers' set-top boxes.
