The patent broadly covers methods for delivering sequenced advertisements over communications networks. Sequenced ads are basically a series of related ads with a 'storyboard' effect.
In July this year the company courted controversy when it announced that those companies selling paid search engine listings are infringing another of its patents – so should pay for a licence.
It has also identified alleged abuse of its patent dealing with a system that allows cable TV operators to send targeted advertising and product offerings to subscribers based on data stored in the subscribers' set-top boxes.