Cross-border business-to-consumer sales have stagnated in the
EU despite large price divergences, according to a Eurobarometer
poll published today which shows that consumers are not confident
enough to shop cross-border.
Only 12% of EU citizens have actually bought any goods or
services across borders over the last twelve months, albeit the
average retail price for a product in one EU Member State can be up
to 40% above or below the European average. The study reveals that
levels of cross-border shopping have not increased since
2002.
"A competitive European economy needs consumers who are willing
to shop across national borders. This poll confirms the need to
continue to strengthen the EU's consumer policy," said Health and
Consumer Protection Commissioner David Byrne.
Overall, respondents' opinions on the impact of the Single
European Market were positive, especially as regards choice.
Opinions about its impact on prices were less positive. Only 15%
of EU consumers say the introduction of the Euro made them more
interested in cross-border shopping.
