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The fashion conscious pooch

Space Cadet, 06/03/2001

"My Cavalier loves his Top Coat and it keeps his feathering wonderfully clean."A satisfied Top Coat customer, Portland, Oregon

My family used to have a dog called Suilvan. She was a big, fluffy Golden Retriever and, to those who met her, she was the happiest, friendliest dog of all time. Children, grannies and burglars alike could appreciate Suilvan's good-natured temperament. She would run around outside, rolling in the grass, the snow and the mud. Then Suilvan would come inside and shed about a kilo of dog hair on the carpet, together with the grass, snow, mud and anything else she'd picked up. Occasionally, she'd bring in a small dead animal as a present.

Suilvan had a collar with her name on a little dog tag. She also had a favourite blanket in her sleeping basket. She was a dog of simple tastes, without clothes, mirror or wardrobe. Suilvan was a pooch of the 80s and in the 80s, Suilvan and her doggy pals were not into designer clothing.

Dogs of the 21st century are different. Check out K9TopCoat.comfor evidence.

K9 Top Coats are designer lycra suits for your pooch, not unlike cat suits (no pun intended). Think: Jane Fonda meets Lassie. The point of the Top Coat, which you can order on-line, is to reduce "the amount of dog hair and dander left on carpet, furniture, bedding and clothes" (I don't know what dander is either – I'm guessing it's fluffy stuff).

The Top Coat also keeps fur from matting due to snow or mud. These sound like reasons that would have persuaded my mum to buy a Top Coat for Suilvan. Except that the concept of Suilvan looking like a four-legged, rabbit-chasing Jane Fonda (with tail) slightly alarms me.

Top Coats come in a choice of colours – elegant Royal Blue, dashing Red, mysterious Black, cheerful Turquoise, revolting Tartan. Measure your dog's back, girth and front leg, then order on-line. $57.50 for a size 1 (small), $74.50 for a size 12 (XL). Please note that modification will be required for Basset Hounds and Dachshunds.

Be strategic when choosing the colour. Corgis will want the Royal Blue, obviously. Black will look best on the tough-guy guard dog or perhaps the fuller-figured dog. And the Tartan Top Coat (a bizarre combination of pale yellow, pink and light blue) will be a good deterrent if your bitch is on heat – although neutering seems more humane.

The site claims the Top Coat "allows your dog the freedom to be a dog". But I'm a little concerned about what it will do for the dog's confidence. I think Suilvan would have developed a Jane Fonda complex. Her lycra might not have been as tight or as snazzy as Bess's (the dog next door). What if Suilvan was a size 10 and Bess was a size 6? What if Suilvan just didn't have the figure for lycra? The peer pressure would be awful. There was little vanity when dogs wore nothing but a collar, as in Suilvan's heyday. I might be more amenable to Top Coats if they also came in baggy-denim or Gap-style combats.

I discussed Top Coats with James, a dog lover. He was concerned that the dogs could not shed their hair. James said: "The purpose of dogs is to moult. That's what they do.Especially on cream or other light coloured carpets." And I think James might be right. What concerns me even more is how owners get their dog to stay in its Top Coat. Look at this testimonial -

"We can leave Shelby alone with Winston now without having to worry about either of them pulling out her staples. Thank-you for developing the K9 Top Coat."Shelby's owner, Rosamond, California

Shelby! Run away! Run, Shelby! Run!

Cat lovers may find this hilarious. But it's arguably less cruel than the cat-scan site at cat-scan.com (now gone) – a site that invites you to send in scanned pictures of your cat. To clarify what this is about, it's not a picture ofyour cat that you scan; rather,you scan the cat itself. Only one person mentioned seems thoughtful enough to have given his cat a pair of sunglasses to wear for the scanning.

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