The organisation, which now operates under the Which? brand, has become a 'Designated Enforcer' and joins other bodies such as the Civil Aviation Authority, the Office of Communications and the Financial Services Authority in being able to enforce consumers rights.They will be able to take action, under the Government's Enterprise Act, against business that breach consumer legislation by applying to the courts for 'Stop Now Orders'.These Orders force a business to stop trading dishonestly or face fines or even jail. In addition, the Consumers' Association can seek assurances from traders they will not repeat their dishonest conduct.Consumer Minister Gerry Sutcliffe said: "I am delighted that I have been able to make the Consumers' Association a designated enforcer as it strengthens the voice of the consumer. The Consumers' Association has been a leading advocate of consumer interests over many years and these new powers will allow them to continue their excellent work."Examples of recent enforcement action include acting against the supply of unsatisfactory quality goods; misleading advertising; and the use of unfair terms in contracts.