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Money to Burn in HELL.COM?

Space Cadet, 05/05/2000

Are you thinking of starting up an e-business and still trying to find an available dot.com domain name? It's becoming difficult to find unclaimed dot.com names which are pronounceable. If you've had this problem, you might be relieved to hear that HELL.COM is up for sale (see HITDOMAINS.COM for your buyer's package). The price is, apparently, a cool £8 million.

The sales pitch describes it as "perhaps the most recognised and powerful brand in the world." According to the sales blurb for HELL.COM, the name currently gets 1 million hits per month from curious web surfers. That's a lot of curiosity.

The name is, according to the pitch, uniquely positioned to represent the ultimate search engine, free email portal, gaming, music, sports, gambling, e-commerce or entertainment site. Hmmm...

E-addict

"Hello. My name is Space Cadet. Am I an addict?" Welcome to the virtual clinic of the Centre for On-line Addiction. For three years, internet addiction has been treated by Dr. Kimberly Young and her colleagues, operating out of Pennsylvania, USA. Take the test at the Centre's site, netaddiction.com, and see if you can handle your habit. How often do you fantasise about being on-line? How often do you block out disturbing thoughts about your life with soothing thoughts of the internet?

And now, with a view to improving the Centre's range of customer services, a new couples' counselling program has been introduced. Due to the "overwhelming" number of marital problems tracked in the Centre, the good doctor has initiated a new healthcare program specifically designed for couples.

"Cyberaffairs and cybersexual addiction severely impact marital stability and can even result in separation and divorce," says Dr. Young. What better way to address the addiction than logging-on to her web site. Dr. Young is careful to point out that this is not the same as a meeting of alcoholics anonymous at the local boozer: "Internet addiction recovery focuses on moderation and control similar to treating eating disorders." Perhaps it's more like holding a meeting of Weight Watchers at the local burger bar.

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