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ICANN says OK to .xxx domain names


ICANN has given preliminary approval to the creation of a .xxx top-level domain, reversing a decision it made in 2000. It is the first time that the body responsible for the internet's domain name system has supported an adults-only label.

To get a .xxx suffix, adult-orientated web sites would need to adhere to a set of industry best practices.

The domain would have a sponsor: non-profit group the International Foundation for Online Responsibility. The group says that it hopes .xxx will help to protect children from exposure to internet porn while also having a positive impact on adult entertainment through voluntary efforts of the industry.

"We are pleased with the ICANN Board's decision," said Stuart Lawley, Chairman and President of ICM Registry, which will operate the domain.

"By moving forward with .xxx, the on-line adult-entertainment industry is taking part in a pro-active approach to its presence on the internet, making an identifiable commitment to responsible behaviour and to the development of best business practices," he added.

The proposed .xxx domain, has been the most controversial of the 10 applications originally submitted to ICANN in March 2004, but has garnered support from the adult-entertainment industry and also some child protection groups.

According to Parry Aftab, Executive Director of WiredKids.com and the Wired Safety Group, "Creating the .xxx top-level domain gives parents a valuable tool to protect their children from inappropriate content on the internet. It isn't a complete solution but it is a very important step in the right direction."

The domain joins five other applications out of the original 10 to reach this stage of the process: .mobi, .cat, .post, .jobs and .travel.

Final approval is still not guaranteed and, after the technical and commercial negotiations that make up the second stage of the application procedure, only .jobs, a domain for the human resources sector, and .travel, for the travel industry, have been formally approved so far.

The remaining applications relate to the proposed domains .asia, .mail, and .tel (two applications made by separate organisations).

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