The survey, carried out by YouGov for the Recycling Electrical
Producers’ Industry Consortium (REPIC) assessed consumer’s
recycling habits and their awareness of the EU Directive on Waste
Electrical and Electronic Equipment (the WEEE Directive).
The WEEE Directive sets criteria for the collection, treatment,
recycling and recovery of waste electrical and electronic
equipment. It was due to be implemented in the UK in August 2004,
but the Government announced a fourth delay in publishing draft
regulations last week.
While the Directive largely puts recycling responsibility on the
shoulders of retailers and manufacturers, it is dependent upon
consumer cooperation – although the WEEE Directive does not
penalise consumers for failing to recycle.
According to REPIC survey, 84% of the British population have
never heard of the WEEE Directive. Consumer knowledge of the
Directive is unimportant, provided people do send waste for
recycling whenever possible; but the survey of 2,345 UK residents
found that we generally don't bother.
The Government is obliged by the WEEE Directive to ensure that
people are given the necessary information about recycling. The
Government is also told to "adopt appropriate measures so that
consumers participate in the collection of WEEE and to encourage
them to facilitate the process of reuse, treatment and
recovery."
Currently, the survey found that nearly half the population
still throws out old kettles, irons and other small appliances with
the household rubbish, while fewer than one in ten deliberately
recycles household appliances, large or small.
Consumers are most likely to responsibly dispose of bulky items
such as washing machines, fridge-freezers and tumble-driers. Just
over 40% of those polled take large items to their local civic
amenity site, while 33% pay their local council to collect their
large items. Twenty-seven percent expect the retailer who sold them
its replacement to take the old item away for free.
Despite their low awareness of the new laws, the survey found
that consumers have strong opinions on how items should be
collected for recycling. Asked where they should be able to leave
unwanted electrical and electronic equipment for collection, six
out of ten opted for a designated recycling area or local civic
amenity site. Other preferred options include outside their home
(38%) and/or the retail store where they bought its replacement
(32%).
“Our survey shows that there is still much work to be done to
raise consumer awareness of this issue,” said REPIC chief executive
Dr Phil Morton. “Government and industry must provide the
commonsense, convenient solutions to recycling household electrical
and electronic waste that consumers in our survey are
demanding.”
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