Marketing and Advertising

OUT-LAW Guides (UK law)

• Consumer Protection from Unfair Trading Regulations: an OUT-LAW Guide
  New regulations to protect consumers from unfair, misleading or aggressive selling practices came into force on 26th May 2008.
• Viral marketing
  How to run 'tell a friend' services and comply with privacy laws.
• Running a competition
  The legal requirements for running prize draws and skill competitions.
• Running a competition FAQ
  Questions we've been asked about what's legal, what's not: is it a lottery? Is a betting licence required? Answers here.
• Running a sweepstake at work: the law
  Sweepstakes in the workplace are popular, but many people do not realise that they may fall foul of the provisions of the Gambling Act.
• Keyword marketing
  Trade mark registrations are powerful legal tools but complications can arise online with search engine "keyword" marketing.
• Online Advertising
  Online advertisers have to comply with legislation, both in their own country and any country which the advert reaches.
• The use of trade marks in meta tags
  Companies may have cause for action if they find a competitor using their brand in a meta tag with the deliberate intention of drawing custom to their website.
• Adware
  Adware commonly piggybacks on another application that is knowingly downloaded and can monitor a user's online activities. 
• Financial Services advertising
  An overview of the powers of the Financial Services Authority (FSA) to regulate advertising.
• The CAP Code
• Marketing by email is now regulated by an overly complex patchwork of rules and standard. Here we discuss the basic rules in this area and suggest a number of practical compliance measures.

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