Marketing and Advertising

OUT-LAW Guides (UK law)

  • Consumer Protection from Unfair Trading Regulations: an OUT-LAW Guide
    New regulations to protect consumers from unfair, misleading or aggressive selling practices came into force on 26th May 2008.
  • Viral marketing
    How to run 'tell a friend' services and comply with privacy laws.
  • Running a competition
    The legal requirements for running prize draws and skill competitions.
  • Running a competition FAQ
    Questions we've been asked about what's legal, what's not: is it a lottery? Is a betting licence required? Answers here.
  • Running a sweepstake at work: the law
    Sweepstakes in the workplace are popular, but many people do not realise that they may fall foul of the provisions of the Gambling Act.
  • Keyword marketing
    Trade mark registrations are powerful legal tools but complications can arise online with search engine "keyword" marketing.
  • Online Advertising
    Online advertisers have to comply with legislation, both in their own country and any country which the advert reaches.
  • The use of trade marks in meta tags
    Companies may have cause for action if they find a competitor using their brand in a meta tag with the deliberate intention of drawing custom to their website.
  • Adware
    Adware commonly piggybacks on another application that is knowingly downloaded and can monitor a user's online activities. 
  • Financial Services advertising
    An overview of the powers of the Financial Services Authority (FSA) to regulate advertising.
  • The CAP Code
  • Marketing by email is now regulated by an overly complex patchwork of rules and standard. Here we discuss the basic rules in this area and suggest a number of practical compliance measures.

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