The Superbrands organisation is an independent authority and
arbiter on branding. A council of 14 individuals who are well
qualified to judge which are the nation’s strongest ebrands –
including lastminute.com co-founder Brent Hoberman and Friends
Reunited CEO Michael Murphy – picked OUT-LAW as a brand that has
elevated itself above all others in its field.
The online service from Pinsent Masons is profiled alongside 45
of the UK's other leading online brands in a book launched at an
event at Embassy, London last night.
The accolade comes shortly after Pinsent Masons acquired the
domain name outlaw.com in a US$25,000 deal that protects and
consolidates the OUT-LAW brand and will simply redirect internet
traffic to www.out-law.com. The domain name out-law.com was
purchased in late 1999 for CAN$5,000.
With more than 28,000 subscribers and 6,000 pages of content,
OUT-LAW.COM is now believed to be one of the largest and most
popular law firm websites in the world. OUT-LAW is also
short-listed for the award of Best Business-to-Business Service in
the Revolution Awards, part of Revolution Magazine, the digital
marketing publication. The winner will be announced tomorrow
night.
Struan Robertson, Editor of OUT-LAW and a Senior Associate with
Pinsent Masons, said: "OUT-LAW has been a huge commercial success
for Pinsent Masons. It is our global calling card for IT and
e-commerce legal information and issues impacting technology
businesses. OUT-LAW has helped position Pinsent Masons as one of
the UK's leading IT legal advisors."
Each brand featured in the book qualified to do so based on the
ranking of the council. The book includes full case studies on 46
of the 300 qualifying eSuperbrands. Among them are Google,
eBay.co.uk, bbc.co.uk, Firebox, Faceparty and
192.com. The full 300 appear in a comprehensive index within
the book. More than 3,000 brands were initially considered.
Commenting on the launch of eSuperbrands a spokesman at the
Superbrands organisation said, “eSuperbrands is fascinating as it
explores a diverse range of brands, from different industries and
of difference sizes. The interesting thing is the success and
strategy employed by the mix of traditional brands, that we have
known and loved for years, with other younger pure e-brands that
have been developed more recently. With the proliferation of
websites both reputation and brand image are becoming ever more
important in aiding consumer choice. Those brands featured in the
eSuperbrands publication are a suitable benchmark of those that
truly deliver.”
