The
company was formed by Kyle MacRae and his wife Jill as a
negotiating service for members of the public who had taken
newsworthy photographs. Notable scoops included front pages images
in The Times and The Herald of a recent Manhattan plane crash, and
pictures syndicated worldwide of a television star in a lesbian
clinch.
"Scoopt was acquired by Getty Images at the beginning of March
this year," MacRae told weekly technology podcast OUT-LAW Radio. When asked what the price was,
MacRae said: "that's one I'm not allowed to answer, I'm not able to
discuss it at all."
The agency traded on the fact that it was more likely to
negotiate a lucrative deal from newspaper picture desks it had
dealt with before than a member of the public. It took half of the
fees earned by a photo but copyright in the image stayed with the
taker of the picture.
The firm has been operating for 18 months and the MacRaes were
its only employees. Both will now become Getty employees.
MacRae said that the move will help the small company reach much
bigger markets than it could on its own. "For us this makes a world
of difference, it gives Scoopt, instantly, global sales reach,
which was always one of the big challenges for a start-up media
business," he said.
"It is relatively straightforward to acquire members, but not so
easy to sell their pictures into these global markets," said
MacRae. "That, of course, is what Getty Images does day in day out.
There is no way we could rival that skill so it made absolute sense
to tap into that sales network."
MacRae had previously told OUT-LAW of his desire to move away
from celebrity exposé pictures and towards news images. The
company's big earning pictures, though, were celebrity and pop
culture snaps. It earned its biggest sums from a picture of a Dr
Who monster just before the series returned to television and the
images of a star of television programme Lost in a bar kissing
another woman.
MacRae also previously told OUT-LAW that the agency did not
publish everything it was given and that it had turned down the
chance to publish video and stills from a private royal family home
video it was offered.
Even amongst amateurs it is important to maintain a sense of
ethical behaviour, he said. "I think there is a risk that people
will go too far. If you come across an event where people need help
then help them, don't take photos," he said. "A professional
photo-journalist can probably justify shooting rather than helping,
that's their job. Members of the public aren't, it's just the wrong
thing to do, you drop the camera, you help where you possibly can
then you get yourself the hell out into a position of safety."
