Cookies are small text files sent by a website to a visitor's
computer. They are used mainly to allow a website to recognise a
returning visitor. A cookie file defines its own lifespan and
Google is changing its current policy of setting them to expire in
2038. Instead, Google cookies will be deleted two years after the
user's last visit to Google, said global privacy counsel Peter
Fleischer.
Google's privacy policies have come under scrutiny since it
announced earlier this year that it would delete potentially
identifying information in its search logs after 18 months.
That move provoked a storm of criticism about the fact that it
and other firms even keep log identifiers that long. European
privacy officials have asked Google to drastically reduce the
amount of time it keeps those records.
Google has now moved to reduce the life of the cookies it sends
to users' computers because, it said, it believes users are
concerned about privacy.
"On the server side, we recently announced that we will
anonymize our search server logs – including IP addresses and
cookie ID numbers – after 18 months," said Fleischer in his
official Google blog. "Now, we're asking the question about cookie
lifetime: when should a cookie expire on your computer?
"After listening to feedback from our users and from privacy
advocates, we've concluded that it would be a good thing for
privacy to significantly shorten the lifetime of our cookies – as
long as we could find a way to do so without artificially forcing
users to re-enter their basic preferences at arbitrary points in
time. And this is why we’re announcing a new cookie policy," he
said.
Google cookies will now expire two years after the user's last
visit to Google. Though it may please privacy advocates, the ruling
is unlikely to have a material effect on most users because usage
of the site at any point in a two year period reactivates cookies.
Most internet users use Google frequently.
The company said that the renewal part of the policy was
designed to ensure that users do not 'lose' all their preferences
every two years.
"Users who do not return to Google will have their cookies
auto-expire after 2 years," said Fleischer. "Regular Google users
will have their cookies auto-renew, so that their preferences are
not lost."
Any users who do not wish cookies to be stored for even that
long can delete them or can choose to have no cookies stored with
Google at all. Instructions are available at OUT-LAW's sister site,
AboutCookies.org. The
site can also help organisations to comply with a legal duty to
inform users about their use of cookies.
