The class action lawsuit claims that Toysrus.com “has
implemented a sophisticated and covert scheme to wrongfully
intercept, transmit, record and compile” personal information.
The privacy policy on the web site describes the sharing of data
“with trusted service providers who provide specific services
and/or administer activities offered at our site”. The policy
describes the company’s use of accumulated information, that it
will not be used to identify an individual and that the company
does not “sell or rent personally identifiable information.”
The personal information is allegedly being transmitted directly
to a market research firm, Coremetrics using cookies and encrypted
messages sent when users make a purchase from Toysrus.com or its
subsidiary Babiesrus.com.
