How Out-Law came to be the world’s most-visited law firm website
Pinsent Masons started Out-Law in 2000 with a very simple aim: tell businesses what they need to know, when they need to know it, in language they can easily understand.
We're still working hard to meet that aim every day all these years later. We're just doing it on a bigger scale than ever.
We didn't publish daily news at first – now we publish 40 stories a week. We only had one staff member in the early days, now there are five of us. We had a simple website back then, now we publish online, on Twitter, via email, through RSS feeds and anywhere else we think our audience is.
What is amazing looking back is that the issues that we covered even in our first days of publishing are still pressing concerns for businesses: patent disputes; fights for control of intellectual property, cyber security, competition law in the digital age and control of an organisation's identity.
We were a scrappy upstart back in May 2000, doing something new just to see if it worked. Many awards later, including a prestigious Webby, we have become the most-visited law firm website in the world and have seen our approach spread across the legal and professional sectors.
We now publish eight news stories a day and maintain a database of over 500 legal guides. We bring you comment from leading Pinsent Masons experts on the news as it happens, not weeks later, and we work hard to help you to understand seemingly complex issues and how they might affect your business.
We hope that you have found our fast, clear, concise coverage useful in the past 15 years. We really hope you have signed up to our free My Out-Law personalisation service to make sure you see only the news that's relevant to you. And we hope you join us for the next 15 years as we innovate and develop our service to meet your needs.
Matthew Magee is editor of Out-Law.com