"Web site privacy policies are good, but understanding privacy policies is better," said Tim Berners-Lee, W3C Director and the man credited with inventing the World Wide Web. "P3P serves as the keystone to resolving larger issues of both privacy and security on the Web."
The W3C explains that P3P enabled browsers can "read" this snapshot automatically and compare it to the consumer's own set of privacy preferences. P3P puts privacy policies where users can find them, in a form users can understand, and, most importantly, enables users to act on what they see.
"With P3P we are enabling the development of a whole new class of web tools and services that will help users protect their privacy while streamlining e-commerce transactions," explained Daniel Weitzner, W3C Technology and Society Domain Leader. "The fact that the web now has a standard language for describing privacy practices will enable a new level of transparency in web-based interactions. The added facility for dealing with privacy issues will be especially important with mobile and other new forms of web access."
Declaring P3P a W3C Recommendation indicates that it is a stable document, contributes to web interoperability, and has been reviewed by the W3C Membership, who favour its widespread adoption.
P3P was designed by a Working Group composed of privacy advocates, web technology leaders, data protection commissioners, and global e-commerce companies. However, it appears that there was no involvement by any European Union Data Protection Commissioner, which could limit P3P's usefulness within the EU.