A company that plans to control a new .kids sub-domain for web sites designed for children under 13 years old has released a proposal for guidelines and requirements.

ICANN, the internet’s governing body, previously rejected a proposal for a .kids top level domain, in part because of the dangers it presented by implying a safe-haven that may prove to be impossible to control.

Instead, .kids will operate as a second level of the .us domain – so sites will have an address such as www.disney.kids.us.

The .us registry, NeuStar, will operate the .kids.us domain. It is seeking comment by 11th October 2002 on its 9-page proposal. The .kids.us domain is intended as something that children, parents, educators and children’s content providers “may elect to use.”

Among the information or content that would be banned from any .kids.us web site under the proposal will be:

“Actual normal or perverted sexual acts or sexual contact, lewd exhibitions of genitals or post-pubescent female breasts, use of the seven words identified [in a Federal Communications Commission case] in the domain name or content of any kids.us web site, content that features revealing attire, content that displays, sells, or advocates the use of weapons

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