A new ruling in a case involving US fast food giant McDonald's has highlighted the need for brand owners to use the trade marks they register or risk losing their rights in those marks, an intellectual property (IP) law expert has said.
Ireland updates trade mark laws 16 Jan 2019
ANALYSIS: Changes made to trade mark laws in Ireland give businesses greater scope to protect innovative brands, but put greater onus on those businesses to proactively preserve their trade mark rights.
Expertise in Intellectual Property
Our international team is here to give you the freedom to operate. We can assist you at all stages of your business lifecycle from opportunity to offering.