L90 Inc. is alleging unfair business practices, accusing DoubleClick of “fraudulent procurement and unlawful assertion of the patent” and is seeking damages “well into nine figures.”
In a separate action, DoubleClick is suing Sabela Media, a subsidiary of 24/7 Media, for alleged infringement of DoubleClick’s DART patent. Sabela Media has now filed a lawsuit alleging that DoubleClick “procured the patent by withholding information from the US Patent Office,” said Mark Moran, a lawyer representing 24/7. “Then, knowing it was invalid, they asserted it against Sabela."
Sabela is seeking a court order to prohibit DoubleClick engaging in further anti-competitive conduct and is seeking monetary damages.
DoubleClick has described both lawsuits as “desperate, baseless, and clearly retaliatory.”